Data minimization: Collecting the minimal amount of information that is needed and deleting it when its utility is complete. Transparency: Being transparent on what data is collected & why, the benefit of collection, and giving the user an option to opt-out. Stewardship: Acting as a good steward of user data across its lifecycle (from how is it stored, to who has access to it, to who it’s shared with, and how it is used/managed) are three important privacy by design principles that would ease user concerns and build trust